Saja Hotels & Resorts is a luxury and economical hotel located in the heart of the Holy city of Madinah, Saudi Arabia.
Saja Hotels is designed to provide pilgrims and visitors with the most convenient accommodation in the city. The four star hotel is strategically located on the northern side of the central area, just steps away from Prophet’s (PBUH) mosque in Madinah.
We started working with Saja Hotels & Resorts when it approached us for digital media management for the launch of its new restaurant, Saja Al Madinah. Our focus was to develop a digital PR campaign integrated with the ongoing SEO strategy, to raise consumer and media awareness of the brand during the launch period.
The challenge: The challenge was to create an effective digital PR campaign to increase the visibility and buzz surrounding the launch of Saja Al Madinah. We had to create a story which would appeal to the media and result in nationwide press coverage thereby increasing its new and existing customer base.
A total of 14163 headline impressions have been generated since our digital PR campaign. We secured over 132 articles of media coverage, 54 in Arabic and 78 in English. A few among them were Forbes Egypt, Kuwait Daily News, Haram Missr, UAE Business Review, Arabian Industry, Eye of Riyadh, Saudi Daily Record, Zawya and many more!