Digital Marketing Experience

To help the decision on which technique to choose, we expanded upon the short labels you see in the graph to help scope the response more carefully. For example, ‘Big Data’ is a nebulous term, but when we expanded the definition to include insight and predictive analytics, it shows the value of the specific marketing techniques for Big Data and this help explains why this is in position number two.  Here is the full listing of digital marketing techniques:

• Big Data(including market and customer insight and predictive analytics)
• Content marketing Communities(Branded niche or vertical communities)
• Conversion rate optimisation (CRO)/ improving website experiences
• Display(Banners on publishers, ad networks social media including retargeting and programmatic)
• Internet of Things(IoT) marketing applications
• Marketing Automation(incl CRM, behavioural Email marketing and web personalisation)
• Mobile marketing(Mobile advertising, site development and apps)
• Paid search marketing, e.g. Google AdWords Pay Per Click
• Online PR(including influencer outreach)
• Partnershipsincluding affiliate and co-marketing
• Search Engine Optimisation(SEO or organic search)
• Social media marketingincluding Social CRM and Social Customer Care
• Wearables(e.g. Apple Watch, activity trackers, augmented reality)

In our Digital Channel Essentials Toolkits within our members’ area and we simplify digital marketing down to just 8 key techniques which are essential for businesses to manage today AND for individual marketers to develop skills. This visual shows the core techniques which will drive more leads and sales for you, but within some sectors, techniques like using AI, IoT, Wearables will be more important.